Monitoring People in Public
People-counting and tracking systems are increasingly being deployed to monitor visitation and movement through public spaces. This seminar draws on a case study of Queen Victoria Market to provide an overview of the current tools available and the potential for this technology to provide insights into public culture.
What data can people-tracking technologies generate? What potential value does this data have for research? And how could this data transform place-management practices?
Fiona Whitworth is Queen Victoria Market’s Head of Strategy. She has been involved in planning for Queen Victoria Market and Melbourne’s inner north since 2009, and since 2014 has worked to take advantage of today’s technologies to support decision-making.
Fiona Whitworth, Head of Strategy
Head of Strategy
Queen Victoria Market
Fiona Whitworth is Queen Victoria Market’s Head of Strategy. She is responsible for the development of management strategies to support the market’s future in the short, medium and long term. Fiona is currently undertaking a PhD as a member of the Research Unit in Public Cultures, investigating contemporary concepts of place and placemaking practice, drawing on her experiences as a practitioner. Fiona been working in the planning, design and management of public space for over 20 years, particularly in Melbourne where she first joined the City of Melbourne’s arts and culture team as a graduate in 1996. Since that time she has worked for a range of public and private sector organisations, maintaining a focus on the public use, perception and engagement with civic spaces and the urban environment. Fiona was part of the original management team of Federation Square from 2000 to 2003 where, as Special Projects Manager, she helped oversee the transition of the site from construction through to its first years of opening and finding its identity through early arts and cultural programming. Fiona is now focused on the exploration of contemporary place management approaches to drive social and cultural outcomes. She has been involved in planning for Queen Victoria Market and Melbourne’s inner north since 2009, and since 2014 has worked directly for market management to evolve traditional practices to meet contemporary expectations and take advantage of today’s technologies to support decisionmaking.