Design Sprint for Digital Transformation
Interaction Design Lab
Level 9, Doug McDonell Building (Building 168)
Organisations are getting good in designing and building beautiful products. In many product development process, great forms and functionalities are often considered as the main factors that determine the success of a product. Spending significant amount of resources, ie: time, financial and human resources to design and build beautiful products will not always bring value to the companies or organisations if nobody wants to use it. Thus, there has been a shift in product design to build the right products instead of beautiful products.
In developing the right product requires an organisation to go beyond normal product development process. The ability to conduct a rapid validation process is required. It is essential for a product designer to have communication skills to understand their target users and can test the concept during the design and development process of their product.
In Human-Computer Interaction (HCI), user satisfaction can be increased by improving usability and accessibility of the product. Through User Experience (UX), user motivation and interaction are closely examined during design and development process to understand their adoption and acquisition.
Design Sprint, initially popularised by Google Venture, has been applied by many companies like Google, LinkedIn and Slack around the world to tackle critical business problems and come up with viable solutions within five days. The agility and effectiveness of the technique has allowed a lot of innovations that transform many companies and organizations. A lot of award-winning products such as Airbnb, Nestand, Blue Bottle Coffee and many more have been developed through Design Sprint process.
The shift of designing and building valuable instead of beautiful products has required adjustment of the skills as well as mindsets people working in the context. Instead of spending a significant amount of time to refine the product, rapid ideation and validation process takes place to explore how a product should be transformed into a valuable one.
This talk provides an overview of Design Sprint in a nutshell. This course is open for anyone who is involved in product and/or service design and development. The participants will learn hands-on key skills needed to apply Design Sprint in your own context, ie, academic and industry.
Dr Eunice Sari, UX Indonesia
Dr Eunice Sari
Dr Eunice Sari is a User and Customer Experience Expert with more than 15+ years of experience working in both the academia and industries. She has pioneered many forwardthinking and innovative projects to affect changes in lives and improving the bottom line of businesses in various vertical industries in USA, Europe, Australia and Asia. She cofounded and chaired the Indonesia ACM SIGCHI Chapter (Association Computing Machinery Special Interest Group on ComputerHuman Interaction a.k.a CHI UX Indonesia), and later the Association of Digital Interaction Indonesia – Perkumpulan Interaksi Digital Indonesia (PIDI). She is also the cofounder of ACM SIGCHI Southeast Asia community, the Southeast Asia Liaison for ACM SIGCHI Asia Development Committee, the Expert Member of the International Federation for Information Processing (IFIP) TC 13 – Human Computer Interaction (HCI) for Indonesia, and the Western Australia Representative for the Human Factors Ergonomic Association Computer Human Interaction Special Interest Group (HFESA CHISIG). With her roles, she facilitates the collaboration between academia and industry in the fields of Education, Technology, HCI and UX. Eunice is currently the ACM SIGCHI VP for Chapters, where she is overseeing and promoting the SIGCHI Chapters program, and the relationship between SIGCHI and its Chapters. SIGCHI Chapters are ACM Professional Chapters or ACM Student Chapters that have chosen to affiliate themselves with SIGCHI. She is also serving as the liaison between the Executive Committee and the ACM Chapter support staff, overseeing any committees organized to facilitate chapter activities. She provides information and assistance to SIGCHI members considering forming chapters, makes recommendations to the Executive Committee concerning its recommendations to ACM on the establishment, operation, and dissolution of SIGCHIaffiliated Chapters, report the Chapter activities to Executive Committee as well as makes recommendations to the President and the Executive Committee on policies and proposals relating to cooperating society agreements with external organizations. At Google, Eunice is the first Asian female expert in Product Design and Strategy. She has helped many international startups from USA, Australia, Europe, Latin America, Africa and Asia through Google Launchpad and Accelerator Programs to improve their business. She is also a Google Certified Design Sprint Master that certifies her to train and run Google Design Sprints across the globe, as well as the first Asian female Google Development Expert in Product Design and Strategy. With her seasoned international experience in industry and academia, Eunice is passionate in helping international business clients to design experience strategies and roadmaps that exceed their expectations.