Design Sprint for Digital Transformation


Design Sprint for Digital Transformation

Interaction Design Lab
Level 9, Doug McDonell Building (Building 168)


Organisations are getting good in designing and building beautiful products. In many product development process, great forms and functionalities are often considered as the main factors that determine the success of a product. Spending significant amount of resources, ie: time, financial and human resources to design and build beautiful products will not always bring value to the companies or organisations if nobody wants to use it. Thus, there has been a shift in product design to build the right products instead of beautiful products.

In developing the right product requires an organisation to go beyond normal product development process. The ability to conduct a rapid validation process is required. It is essential for a product designer to have communication skills to understand their target users and can test the concept during the design and development process of their product.

In Human-Computer Interaction (HCI), user satisfaction can be increased by improving usability and accessibility of the product. Through User Experience (UX), user motivation and interaction are closely examined during design and development process to understand their adoption and acquisition.

Design Sprint, initially popularised by Google Venture, has been applied by many companies like Google, LinkedIn and Slack around the world to tackle critical business problems and come up with viable solutions within five days. The agility and effectiveness of the technique has allowed a lot of innovations that transform many companies and organizations. A lot of award-winning products such as Airbnb, Nestand, Blue Bottle Coffee and many more have been developed through Design Sprint process.

The shift of designing and building valuable instead of beautiful products has required adjustment of the skills as well as mindsets people working in the context. Instead of spending a significant amount of time to refine the product, rapid ideation and validation process takes place to explore how a product should be transformed into a valuable one.

This talk provides an overview of Design Sprint in a nutshell. This course is open for anyone who is involved in product and/or service design and development. The participants will learn hands-on key skills needed to apply Design Sprint in your own context, ie, academic and industry.


  • Dr Eunice Sari
    Dr Eunice Sari, UX Indonesia