The Net Effect: An Optimist in the News Business

The disruption of 'legacy' newspapers by the Internet should be welcomed and celebrated. Morry Schwartz believes that this problem will be solved with the development of highly targeted and personalised advertising on the internet, and importantly with the advent of a paid-content model, which will bring with it many blessings. The greatest being that in order to be successful, media companies will need to offer such valuable and desirable content that people will be willing to pay for it!

Morry Schwartz, Publisher The Saturday Paper