Where is the Line? Ethical Social Media Marketing and Communications
Future Student Event
The Singapore Theatre
Glyn Davis Building (Melbourne School of Design)
In a world of Facebook ads, fake news, Cambridge Analytica and privacy breaches, marketers and communications specialists are working in a climate of distrust. So, is ethical marketing possible in the industry as it currently exists, and what does social responsibility look like for brands that are struggling to have their message heard?
We’re hosting an industry panel to explore those issues through the lens of our Master of Marketing Communications and Master of Global Media Communication courses. Our experts have a background in either program and work across media, government and for leading brands.