Ziying Meng


Media and Communications

Image of Ziying Meng
Image of Ziying Meng

Ziying Meng is a PhD candidate at the School of Culture and Communication, University of Melbourne. Her thesis explores video creators' cross-platform practices on Chinese and US-based social media services. Her research interests include digital platforms, creator cultures, Chinese social media, digital ethnography and smart technologies.



Video creators, platform practices and the globalising cross-platform economies

This thesis investigates how video creators navigate the cross-platform, cross-cultural and transnational environment of social media. By focusing on creators' cross-platform practices, it aims to understand their living experience within social media entertainment and to conceptualise the globalising cross-platform economies. It draws on creator practice on Chinese and US-based platforms, including Bilibili, Weibo, Douyin and ByteDance ecosystem, Xiaohongshu (RED), YouTube and Instagram. Using the mixed methods of digital ethnography and comparative walkthroughs, it explores the relationship between user practice, digital platforms, and the shifting cross-platform economies.

Research interests

  • Digital Platforms
  • Creator Cultures
  • Chinese Social Media
  • Digital Ethnography
  • Smart Technologies