PhD completion seminar - Xiaofang Yao

Challenges in linguistic landscape research

Friday 12 June, 3:15pm

https://unimelb.zoom.us/j/93314194631?pwd=Tnl6cmRPLzZodVcxeW9GRnZzdDB6UT09

Password: 740528

As a fledging field of study, linguistic landscape research is faced with the challenges of theory, methodology, power and relevance. This thesis seeks to address these challenges by drawing on frameworks grounded in geosemiotics (Scollon & Scollon, 2003), superdiversity (Blommaert, 2013) and metrolingualism (Pennycook, 2017). An ethnographic oriented approach is used to examine three complex case studies of Chinese communities in the linguistic landscapes of Australia. Results suggest that linguistic landscape research would benefit from an adapted geosemiotic framework, an ethnographic methodology, a social semiotic perspective of power and an exploration of online spaces.