'Pitch your Korea' Contest now open for entries
Korean Studies at the University of Melbourne and co-host, the Consulate General of the Republic of Korea in Melbourne, with kind sponsorship from Victoria Wool Processors, are pleased to present this special event as part of UniMelb K-Culture Series 2024: ‘Pitch your Korea’ idea contest.
Pitch Your Korea
Do you have a great idea about how to promote understanding of Korea and Korean culture in Australia, and contribute to Korea’s image? Pitch your promotion idea, concept, strategy, plan, or suggestion to foster the image and understanding of Korea in Australia, and convince the contest’s judges that your idea is the most effective. Please note that the focus should not be “outbound tourism”, rather bringing understanding and appreciation of Korea to Australia.
The contest is divided into two phases:
Phase 1
Submit your plan. It must be on 1 page and can be in either English or Korean. The format is free, so use what you think is most suitable to deliver your promotional idea, plan, or strategy.
Phase 2
A selection of contestants will be invited to present ideas in a “pitch your idea in 3 minutes” event at the Asia Institute, University of Melbourne. Interstate participants will be able to present online.
Dates
- Phase 1, Plan: August 16 – September 6 (entries close Friday 6 September, 11:59 PM AEST)
- September 20: Announcement of best ideas moving onto Phase 2.
- Phase 2, Spoken Pitch: Friday October 18
Prizes
1st place: Australia-South Korea return ticket (to the value of $2000)
2nd place: $500 gift card
3rd place: $300 gift card
Special Prize for Best pitch in the Korean language: $500 gift card
Submit your entries and/or any questions here:
Selection Criteria
- Creativity and originality
- Potential for real promotional implementation
Eligibility
Undergraduate students enrolled at an Australian university (open to all subjects, specialisations, and year levels)
Entry must include:
- Full name
- DOB
- University, major, current year of enrolment
- Proof of enrolment (copy of student ID)
- Contact number